Redesign your life - starting with you.
Do you love your life - or are you just living it?
If you're not thriving, but surviving. The Identity Blueprint is your answer.
create a life worth living
Would you
date yourself?
If the answer isn’t a fully confident “yes,” The Boyfriend Formula, is your next step.
Get programme dates + early access
What is The Identity Blueprint?
A step-by-step guide for gay men to redesign their lives from the inside out.
The Identity Blueprint is a foundational program for gay men who want to realign their life, purpose, and identity. It’s designed for those who don't feel fulfilled even if they are "successful". But it’s more than a personal growth course.
This isn’t about changing who you are — it’s about uncovering the core of who you are. Through simple lessons and practical tools, you’ll explore what truly drives you, understand where inner conflict comes from, and learn how to realign it — creating the clarity and confidence needed for lasting change in every part of your life.
Who is the Program For?
The Identity Blueprint is a personal growth and identity coaching program for gay men and LGBTQ+ professionals who want to realign their life, purpose, and direction. Whether you’re navigating a major life transition, questioning what’s next, or simply ready to feel more fulfilled, this program helps you release old patterns and build new, empowering habits that align with who you truly are.
You struggle with inner conflict
You're unsure about what to do next
What you really want feels out of reach
You keep repeating the same relationship patterns
You doubt yourself more than you should
You can't seem to break free from a life you're stuck in
The Hidden Struggle No One Talks About
For many gay men, the journey to self-acceptance begins in survival mode: Before you coming out, you had to learn how to fit in, stay safe by keeping parts of yourself hidden.
Torn between the part of you that longs to be out and proud, and the part that fears rejection and wants to stay in the closet, those early experiences continue to shape how you live, well into adulthood.
The Identity Blueprint helps you bridge the gap between who you had to be and who you’re ready to become.
It’s about reclaiming your identity and building a life that feels aligned, confident, and whole.
Success Story
The Key To Success Is A Life Coach
Change doesn’t need to be complicated. Peter was searching for a sense of belonging.
He didn’t have many gay friends (or hook ups for that matter), and living in a city full of gay men only made him feel more disconnected.
He struggled to connect and often felt lonely and isolated, which gradually eroded his confidence.
He joined The Identity Blueprint because something resonated; He wanted to feel a sense of belonging and learn how to communicate more authentically.
During the program, everything started to click. Working together, Peter began to realise that the love and acceptance he was seeking from others had to begin with himself.
At the end, Peter said, “I’m your biggest supporter and fan. Finally, someone who knows a solution to my madness.”
Peter was the solution. He just needed the right tools to realise he was already amazing.
Later, he said, “Thank you. You made me feel like I am someone to be loved, and that I can love again.”
100%
He Did the Work - and It Paid Off
The Foundation of Future Success
The Identity Blueprint gives you the tools and insights to uncover the subconscious patterns that shape your decisions, rewire the emotional responses that hold you back, and strengthen the connection between your mind, heart, and purpose.
Designed specifically for gay men and LGBTQ+ professionals, The Identity Blueprint helps you create lasting change from the inside out, and lays out a strategy for you to succeed.
Your Why
Find the reason behind everything you do, and create a strong sense of direction and focus.
Your What
Uncover the core of your inner conflict and struggles, and learn how to realign them so you can move forward with purpose, clarity and confidence.
Your How
Learn practical ways to turn insight into action, break through limitations, and create lasting success built on clarity, confidence, and purpose.
The Boyfriend Formula – Pricing & Structure
(EUR, ex-VAT. 3-month minimum. Available in Dutch and English.)
The Boyfriend Formula – Pricing & Structure
(EUR, ex-VAT. 3-month minimum. Available in Dutch and English.)
MEET THE FOUNDER & Coach
Hey, I'm Markus van Driel!
I’m Markus van Driel, a life and relationship coach based in The Netherlands, who helps high-achieving gay professionals in Europe and globally build confidence, break unhelpful dating patterns, and create relationships that truly fit their lives.
Over the last decade, I’ve developed Neuro Pathway Mapping™ and The Boyfriend Formula™, unique philosophies that combine coaching, neuroscience, and emotional intelligence to create lasting change.
My work is built on years of professional training and experience in coaching and therapy-based practices, along with lived experience navigating love, divorce, career, financial struggles and identity as a gay man.
If you’re ready to date with clarity and confidence, this is where we start.
Emotional Intelligence
Relationship Mastery
Communication
Community
How can I get started?
Getting started is easy. You can get started directly from this page. Just click "GET INSTANT ACCESS"
As soon as your payment has been processed, you will receive an email that explains how to log in and get started.
When does the next program start?
You can start anytime you want, and every week for the next three weeks you get access to new lessons. Also remember to join the Facebook Group, where you can get get your questions answered.
How long do I get access?
You’ll receive lifetime access for as long as the course remains active and supported.
What payment options do you have available?
We have a number of payment methods available:
- Credit Card payments
- Direct Debit
We also have some discounts available for uptown 10% depending on your level of commitment to yourself
All our online payments are securely processed and managed through Stripe.
How quickly will I see results
How quickly you get results depends on the level of commitment and the program you choose. Your Identity Blueprint is a foundational course, which can make a massive difference.
I am not going to lie, changing your life is going to require effort. As a coach, there are a lot of things I can do to support you, but your level of commitment and effort is essential.
What’s your cancellation policy?
There is a 7-day period where you can reconsider. So you can cancel before the week 2 lesson gets released.
You will lose access to the course, but hopefully, you have learned something.
Cancellation, however, incurs a €10 admin fee.